Flieshman-Hillard, a global public relations agency has rebranded itself as FleishmanHillard (did you notice the change? Where did the hyphen go?), complete with a new logo and a new slogan. It makes me wonder if FH did their research beforehand and studied the successes and (more importantly) the failures of companies who have changed their logos. Despite the fact that the New York Times reported on the change on April 28, FH’s website still shows the old logo and the name has a hyphen in it. Maybe that’s their first mistake – if you’re going to rebrand and have an article published in the New York Times, maybe you should go all out and make sure the changes have been applied everywhere.