It happened again, and you may be tired of me talking about here…but another huge brand changed their logo and then reversed the change after huge amount of public outcry. This time, it was the University of California. Sure, a bit different in terms of audience and brand, but still huge. When will organizations learn that a logo change will not make you cooler, more popular, or hip. People like tradition and the familiarity and confidence that comes with it. Stick with what you know when it comes to your logo! And, if you do decide you want a change, do your research first.