The cost of miscommunication

Did you watch Seattle versus Green Bay on Monday Night Football last night? Did you see the horribly botched call the replacement refs made that gave Seattle the win? (For the record, I was cheering for Seattle, and that was clearly not a touchdown). Did you see one ref call it an interception, and the other call it a touchdown?

Interception or Touchdown

Interception or Touchdown? I don’t know, what do you think?

What is the cost of miscommunication? Are lives hurt, stock or dollars lost, games (or playoff spots) on the line? Do we ever think about the impact of miscommunication before it happens, and is it something we can plan for as communicators, or anticipate?

Maybe, just as we plan for a crisis, we need to plan for miscommunication, or even misunderstanding. Maybe we need to include a new heading in our communications plans called “What to do when we miscommunicate.”

Watch the video from the game, and let me know what you think.


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