My “awesome” doesn’t have an on-off switch…or does it?

Originally posted on the IABC Calgary blog.

I’m pretty sure the IABC Calgary content manager is a little miffed at me. I think she probably wanted a new blog post from me a few weeks ago, and I haven’t delivered anything. The problem? I just couldn’t seem to find my “awesome” anywhere.

Don’t get me wrong, I tried to write a new post in my series on social media. In fact, I started two. And they sucked. Actually, one of them didn’t get past the headline, so it really sucked. But, while I was in the shower this morning (I am actually sitting here writing with a towel wrapped around my head right now), I had a jolt of awesome – why don’t I write about how communicators are expected to be awesome all of the time.

It’s so true. Clients or colleagues come to us every day asking us for an amazing communications plan or an innovative new way to get our message out on social media. But we can’t always deliver the high quality of work we pride ourselves on. We’re human; we have our off days just like everyone else. We can’t be awesome 24/7, as much as we’d like to be.

So what are we supposed to do when we can’t find the awesome switch? Can we tell our clients “Sorry, I can’t help you just yet, I’m feeling very uncreative”? If we want to continue to get a paycheque, it probably wouldn’t be a good idea. Sure, we could browse the web looking at things other communicators have done, but we don’t want to be ripping off ideas either.

I want to know: how do you get inspired when you can’t find your awesome switch? Clearly, I get inspired while I’m in the shower (has anyone invented a waterproof computer yet?). And what do you do when you can’t just seem to find your “awesome” and a client needs something right away, or yesterday?

Hopefully my awesome switch has been turned on again and I can finish those other two blog posts. Or maybe, it was just a mini surge of awesome and it will be gone by the time I send this post to the content manager…


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