The fireplace channel at Christmas – I get that. An all sunset channel – I get that one too. But chickens rotating on a spit, 24/7? That’s just crazy.
In case you haven’t heard, this is part of Swiss Chalet’s newest marketing initiative. They have purchased time (all day every day until May) on a TV channel in Ontario, that will be all chicken, all the time (check out the Globe and Mail article about it here).
You probably know what I’m talking about, if you’ve ever seen a Swiss Chalet commercial. At the end of the commercial, they show the 2 rows of chickens, rotating on spits in an oven. They look tasty, but you only see it for maybe 5 seconds. Could you actually watch that for a longer period of time, and not start to think it’s disgusting?? Sure, it would be a laugh for 5 minutes, but any longer than that…
Good thing it’s only being aired in Ontario!