You’ve probably heard the story by now – the mayor of Newark, NJ, tweeting to his residents about the recent snowstorm, and reversely, allowing his citizens to tweet him locations where they couldn’t get out of their driveways because of all the snow. (If you haven’t heard about it, you can read the Time article here.)
Personally, I think Mayor Cory Booker is a genius. He went to the people, and the people came to him. He heard their cries, and responded, even shovelling snow from people’s driveways himself! He didn’t just use social media to link to the weather channel or the news networks reporting on the storm; he went to the front lines and did the reporting. It’s a complete game-changer, and hopefully more city officials across North America jump on board and start their own stream of citizen journalism, to keep their people informed, current, and happy (I’m looking at you Mayor Nenshi).