The endless argument about the value of swag took place again last week. For those of you who don’t know, swag is those little gifts you get from companies, with the company logo, slogan, and is usually something that will sit on the corner of your desk gathering dust, because you don’t know what else to do with it.
The thing is, it works. That imitation leather bookmark where you can insert your own photo – the next time you need some printing done, you’ll remember the bookmark the printing company gave you the last time you ordered something….or the coffee cup, or the stupid ball that comes apart in a puzzle, never to be reassembled again.
Many people don’t see the value of swag. It’s a waste of money, it just ends up in the garbage. But the thing is, it works. You leave something on someone’s desk, with your logo, website address, and tag line, and I guarantee you that person will visit your website at least once. Or they will say something nice about you when your company comes up in a conversation, because they remember the puzzle-turned-van-shaped-pencil holder you left on their desk. It doesn’t have to be overly expensive or elaborate, but if you give someone a gift, your karma points increase by at least 5. People want something tangible, to know they are special. So never underestimate the value of swag. $2 per person can mean millions down the road.