My thoughts on Communications

Caving to Peer Pressure

I’m sure you saw it: The Gap revealed a re-design of their logo.  Their was outcry (over 2000 comments on the company’s Facebook page).  And now they have gone back to their original logo.  I wonder if people would have stopped shopping at The Gap just because they changed their logo?  Would the world have decided that white t-shirts and kakhi pants were no longer the ultimate uniform, because their favourite clothing company changed their logo?  I doubt it…

(Read the Globe & Mail article here)

One Response

  1. Pingback: New Starbucks Logo « a2 Communications Rants

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